Video Production Book - Your Fast Track Guide to Video Production
HOW ARE CORPORATE
VIDEOS USED?
PROMOTIONS, TRADE SHOWS & MARKETING
Need to reach
a wider range of customers? Reach out to a worldwide
market with a video designed especially for your
company. Give information about your organization.
Promote your products or services with high quality
detail.
Your best sales person can only be in one place at a time - but a marketing video can consistently deliver your presentation in hundreds of places.
At your next trade show, capture the attention of potential customers with an impressive marketing video. Demonstrate your products and services to potential clients.
VIDEO NEWS RELEASES
If your product or service is an innovation that
appeals to a wide audience, a video news release is the
most cost-effective broadcast advertising you can get.
Video news releases are short news stories highlighting
your innovative service, product or invention. TV
stations across the nation air them as part of their
consumer news - all at no charge!
While the stations are under no obligation to pick up your story, they consider it part of their job to report on your product, if it is an innovation of interest to a broad audience. There is simply no better way to get the word out.
PLANT TOURS
If your company includes a physical
plant where production takes place, you take pride in
your facility, and you want to show its processes.
Potential customers, especially volume customers, often like to see just how your products are made. Let them "virtually tour" your facilities.
Create a video plant tour showing the important aspects of your production process including equipment, information technology, people at work, products in various stages of completion, and quality control.
Your product’s uniqueness may not be evident until potential customers can see it doing something. You can show your product at work from various angles and in various settings. We can develop scenarios that show your product in a favorable light, then storyboard and video those examples.
PRODUCT DEMO
Need a demo
for your products or services provided by your company?
Show how your products are used, specific services of
your company, interviews of employees, and a profile of
your organization. Your video can be looped for
continuous playback purposes. Use this for a
motivational video for your employees or for marketing
your companies' services or products.
PRODUCT INSTRUCTION
Many
companies include instructional videos
along with their products. Proper instruction ensures
that the customer is satisfied with the purchase, and
cuts down on the customer support you need to provide
over the phone or traveling to the site.
Have
you ever been confused while trying to assemble a piece
of outdoor furniture - yet felt sure you
could remodel a kitchen after watching a home
improvement show? Video makes all the difference.
People learn through their senses, and video appeals to
more of the consumer's senses than any other medium. The
message is more likely to be noticed, and is better
retained. In fact, studies have shown that people
remember 50% more from video than from print.
WEB AND CD-ROM CONTENT
Web-based product displays and demonstrations are a very
important business tool, as are portable sales materials
via CD-ROM or DVD. Video material is an essential
component of this medium.
And now you can
deliver your presentation throughout the
Internet by using Windows Media®
Technologies, QuickTime®,
or RealVideo® to broadcast your video worldwide.
DISTANCE LEARNING
While large-scale video usage in online classes
may not be practical for 56K modem connections, classes
linked with high-speed connections can fully enjoy
supplementary video material.
COMMUNICATIONS TO
EMPLOYEES
In a complex
organization, certain important announcements or updates
require more than a written memo. They should be given
“in person” by the CEO or other top officer. However,
in large organizations, such a gathering of all
employees may not be practical.
A videotaped message can be played back in all departments as the perfect solution for communicating new business strategies to your organization. You can bring your employees up to date with any recent changes, motivate them for any sales and/or production quotas, or simply thank them for a job well done.
CUSTOMER TRAINING
Your products
work well if used correctly. Cut down on customer
frustration and calls to technical support by including
a video describing exactly how to use your product.
Digital videos are great for close-ups that demonstrate exactly how tricky
parts
snap into place.
Even if users never open the instruction manual, they’ll probably
"pop in the video."
EMPLOYEE ORIENTATION & TRAINING
Video is the next best
thing to
having a personal instructor, an
ideal way to share education and properly train
employees.
Provide up-to-date training for your employees in a consistent manner. Use video for orientation of newly hired employees or continued training of existing employees. Train people at different locations without an instructor.
Leverage video to teach skills that employees in multiple locations need to upgrade. Programs on CD-ROM can be played on any computer for individual instruction. VHS or DVD copies can be provided for group training sessions.
Cut way down on the man hours spent acquainting employees with certain equipment or processes. With a training video you can show precise methods or procedures that need to be followed.
CONFERENCES & SEMINARS
Conferences have a purpose: information needs to go out to your
team. We can help you incorporate exciting, live video
for greater impact - or document and archive the
sessions for future reference.
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Download Video Production for Corporate Videos - Your Fast Track Guide to Producing Videos
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